In this day of constant Facebook, Twitter, LinkedIn and Flickr updates, businesses cannot afford to stand by and watch as everyone around them engages in online communication. By using social media, businesses join in the online conversation that engages the people they depend on to run a successful organization. They are creating relationships that are vital to the well-being of the organization.
People do business with people they know. One way businesses can create, or add to, a trusting relationship with its customers is by creating online hubs of two-way communication. Social media provides the invaluable opportunity for businesses to listen to its publics. Read more »